Jeans Care

👖 Your denim deserves lasting care.

Every pair of GENOA jeans is made to be worn, lived in, and loved for years. With the right care, your denim will maintain its fit, color, and comfort while developing the unique character that makes every pair truly yours.

Taking a few simple steps can help extend the life of your jeans and keep them looking their best.


🧺 Washing

  • Wash only when needed to preserve the fabric and color.
  • Turn your jeans inside out before washing.
  • Machine wash cold with similar colors.
  • Use a mild detergent.
  • Avoid bleach or harsh chemicals.

🌬️ Drying

  • Hang to dry whenever possible.
  • If using a dryer, tumble dry on low heat.
  • Avoid high temperatures, which can damage the fibers and affect the fit.

🧼 Ironing

  • Iron on low heat if necessary.
  • For best results, iron the jeans inside out.

🗄️ Storage

  • Fold your jeans neatly or hang them by the waistband.
  • Store them in a cool, dry place away from direct sunlight.

💡 Care Tips

  • Wash dark and light denim separately.
  • Zip up and fasten buttons before washing to help maintain the shape.
  • Avoid over-washing—denim often looks and feels better with regular wear between washes.
  • Treat stains as soon as possible for the best results.

✨ Made to Last

Great denim tells a story with every wear. A little care goes a long way in preserving the quality, comfort, and timeless style of your GENOA jeans, so you can enjoy them season after season.

Thank you for choosing GENOA. We're committed to creating denim that's made to last—and helping you keep it that way.